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Rated #1 in Hair Repair & Restoration by over 500k+ Customers

New Here? Start with a Kit Designed for You

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OUR BEST SELLING BUNDLES

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  • Biotin Volumizing Kit

    $95.00 AUD
    $95.00 AUD
    Biotin Volumizing Kit

  • Moisture Repair Kit

    $97.00 AUD
    $97.00 AUD
    Moisture Repair Kit

  • Dry & Brittle Hair Repair Kit

    $100.00 AUD
    $100.00 AUD
    Dry & Brittle Hair Repair Kit

  • Hair Repair & Revive Bundle Kit

    $103.00 AUD
    $103.00 AUD
    Hair Repair & Revive Bundle Kit
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SHOP BY TEXTURE

SHOP BY CATEGORY

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    HAIR REPAIR & RESTORATION

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    HAIR STYLING & ESSENTIALS

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    MOISTURE REPAIR & HYDRATION

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    STRENGTHENING & GROWTH

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Customer Reviews

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    Brianna K.

    ★★★★★

    “This calmed my itchy scalp almost instantly!”

    I didn’t even know my scalp needed a detox until I used this. The Soothe & Balance Pre-Treatment has become a staple in my wash day routine. It’s cooling, soothing, and I love how refreshed my scalp feels after I rinse it out. I use it before shampooing and it makes such a difference in how clean my scalp feels. 10/10 recommend for anyone dealing with buildup, dryness, or irritation!

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    Vanessa M.

    ★★★★★

    “I call this my liquid gold!”

    I’ve been using the Goddess Hair Repair Serum for about 3 weeks and wow — my edges are slowly coming back and my hair looks healthier than ever. It’s lightweight, non-greasy, and my scalp loves it. I apply a few drops after washing and even use it in between styles for shine and nourishment. Definitely worth every penny. If you're struggling with hair thinning, try this!

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    Chantelle D.

    ★★★★★

    “My hair has. never felt this soft after a shampoo!”

    I've been dealing with dry, brittle hair for years, and most shampoos just make it worse. But this Moist Repair Ultra Hydrating Shampoo? Game changer! From the first wash, my hair felt softer, smoother, and way more manageable. I even noticed less breakage. It lathers beautifully, smells amazing, and doesn’t leave my scalp feeling stripped. This is officially my go-to shampoo now. Please don’t ever stop making it!

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Elite Hair Care for Hair That Refuses to Grow, Breaks Easily, or Feels Dry and Lifeless

Welcome to Elite Hair Care USA, where science meets tradition to solve real hair problems for real people. As a Black-owned, woman-led hair care brand, we specialize in creating high-performance, professional-grade products designed to address the most common hair and scalp issues—such as breakage, thinning, dryness, slow growth, and scalp irritation. Our formulas are rooted in ancient plant medicine and powered by modern cosmetic science to deliver results you can see and feel.

If you’ve ever asked, “Why won’t my hair grow?” or “Why is my scalp always dry and flaky?”, you’re not alone. These are the exact struggles that led thousands of women to discover our products. Whether you’re transitioning from chemical damage, wearing protective styles, or recovering from postpartum shedding or alopecia, our solutions are crafted to nourish your scalp, stimulate growth, restore moisture, and reduce breakage at the root.

Our hair care collections are infused with powerhouse ingredients like Jamaican Black Castor Oil for strengthening, Rosemary Oil for stimulating blood flow to the scalp, Red Algae Extract for mineral replenishment, and Onion and Garlic Oils for their antimicrobial and follicle-boosting benefits. We also include Niacinamide, Zinc Oxide, and Biotinto support overall scalp health and a healthy hair growth cycle. Every product is carefully formulated by licensed experts—including a Cosmetologist, Trichologist, and Cosmetic Chemist—to deliver results that are safe, effective, and texture-inclusive.

At Elite Hair Care USA, we believe your hair care should feel sacred, intentional, and effective. That’s why we’ve built more than just a product line—we’ve built a community of over 560,000 YouTube subscribers and hundreds of thousands of loyal customers who trust our guidance, education, and formulas to restore their crown and their confidence.

If you’re tired of wasting money on hair products that overpromise and underdeliver, we invite you to experience the Elite difference. Start your journey to healthier, stronger, and longer hair by exploring our best-selling collections, taking our hair quiz, or joining one of our Hair Growth Masterclasses.

Your crown deserves the best—and at Elite Hair Care, we don’t just care for hair—we restore it.

SHOP ELITE HAIR CARE PRODUCTS